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PwC agrees to acquire Salesforce expert ABSI to further grow technology consulting in Europe

PwC agrees to acquire Salesforce expert ABSI to further grow technology consulting in Europe

PwC and ABSI are announcing that they have entered an agreement whereby PwC will acquire 100% of the shares of ABSI. In doing so PwC strengthens its fast-growing Salesforce services. ABSI employs more than 100 people in its offices in Belgium (Brussels) and the Netherlands (Nieuwegein).

"PwC has been expanding its services in Europe for several years now. The acquisition of Human Interface Group in 2018 was also in line with the same growth strategy," says Axel Smits, Chairman of PwC Belgium. "ABSI is a well established system integrator focused on Salesforce. Their expertise is therefore particularly complementary to our consulting and digital services. We help our customers from strategy through execution, guiding and working with them throughout the entire value chain of digital transformations.”

We live in a global economy, and thanks to e-commerce and other technologies your client base is now potentially 7.6 billion people. This reality creates many opportunities, but is also a major challenge for businesses,” states Floris Ampe, Digital Services & Innovation Leader, PwC Belgium. “At PwC we work with our clients to develop their business strategies and optimise the customer experiences. ABSI brings PwC deep Salesforce expertise which will reinforce our ability to implement these strategies and develop concrete Salesforce solutions. And PwC will continue to add certified Salesforce employees to meet this growing client demand.”

“What I like most is that PwC and ABSI both add value but at different places” says Doubi Ajami, founder and CEO of ABSI. “Together we will delight our customers and make them more successful than ever. While our focus will continue to be 100% Salesforce, the power of PwC will allow us to start projects at the strategic level.  This is why PwC and ABSI match perfectly.”

Also Salesforce responds to the agreement between the two companies: “The combination of ABSI's deep Salesforce expertise with the power of PwC is great news for our customers and it is a great illustration of the Salesforce ecosystem’s vitality,” says Bob Vanstraelen, Area Vice President Benelux Salesforce.

The acquisition will be completed once the regular conditions precedent have been met, which is scheduled to be before the summer. Financial details of the transaction will not be disclosed.

About PwC

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About ABSI

ABSI became the first Salesforce partner in the Benelux in 2002, and since then we have built a portfolio of hundreds of successful Salesforce implementations. We accelerate digital transformation and leverage Salesforce out-of-the-box features with tailor-made development. We integrate Salesforce within the Enterprise Application landscape.



Axel Smits Chairman, PwC Belgium
Floris Ampe Partner, Digital Services & Innovation Leader, PwC Belgium
Xavier Verhaeghe Partner, Technology Consulting Leader, PwC Belgium
Doubi Ajami Founder and CEO, ABSI
About PwC Belgium

Serving clients from strategy through execution

At PwC Belgium, we’re committed to providing quality audit, tax and consulting services to our public and private clients in Belgium and internationally.

PwC is founded on the principle of creating value through relationships – it’s a principle that lies at the heart of everything we do and everywhere we are.  Our value promise starts with our relationship with you. We aim to start building value from day one.